49
guinea pig food
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£654K£654K/yr · 350K searches
Review moat
Good901avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.31–£26.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand