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green lipped mussel for dogs
Skip itSoft demand (-13.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,092.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.10avg listing price — sweet spot $15–$100
Price range
Okay£7.53–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay£114K£114K/yr · 93K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch