54
grain free wet dog food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 568K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.35avg listing price — sweet spot $15–$100
Review moat
Okay2,268.35avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Bad£6.05–£16.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand