55
grain free wet cat food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Price range
Great£5.77–£52.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.35avg listing price — sweet spot $15–$100
Review moat
Good500.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£265K£265K/yr · 145K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand