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goldfish food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,286.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay£103K£103K/yr · 99K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.41avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.81–£13.68cheapest to priciest tracked listing — scored on the share inside $15–$100