45
glow in the dark dog ball
Skip itSoft demand (-34.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£4.16–£24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,293.72avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.85avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 39K searches
Growth
Bad-34.6%90-day search growth — must beat 0% to launch