46
furminator for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Growth
Good+39.3%90-day search growth — must beat 0% to launch
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£161K£161K/yr · 135K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.69–£18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,313.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand