58
frontline plus for dogs 2-10kg
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£18.26avg listing price — sweet spot $15–$100
Price range
Good£5.58–£41.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Review moat
Good1,134.78avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£253K£253K/yr · 226K searches
Brand share
Bad94%top-5 brand share — brand-locked demand