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fortiflora cats
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible£17.77–£20.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.74avg listing price — sweet spot $15–$100
Review moat
Okay1,606.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay£235K£235K/yr · 52K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand