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fly rug
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+190.8%90-day search growth — must beat 0% to launch
Review moat
Incredible72.45avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£31.76avg listing price — sweet spot $15–$100
Price range
Incredible£20.66–£74.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 64K searches