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flushable cat litter
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.50avg listing price — sweet spot $15–$100
Price range
Good£7.57–£27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£170K£170K/yr · 95K searches
Review moat
Bad4,967.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand