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flea tablets cats
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£496K£496K/yr · 312K searches
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Price range
Okay£4.85–£23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Review moat
Okay3,705.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand