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fishing bait
Skip itPrices mostly outside the sweet spot ($2.48–$15.40) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+56.6%90-day search growth — must beat 0% to launch
Review moat
Good602.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£100K£100K/yr · 381K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£8.33avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.48–£15.40cheapest to priciest tracked listing — scored on the share inside $15–$100