Skip to content
54

fish skin dog treats

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 25Growth 19Conversion 96Competition 71Returns 100Price range 68Avg price 61Brand share 17Review moat 76Quality gap 50

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great487.46

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.45–£39.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.29

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£102K

£102K/yr · 59K searches

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand