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fish antibiotics
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,236.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Market size
Bad£79K£79K/yr · 89K searches
Price range
Bad£3.78–£16.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand