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figure of 8 dog lead
Skip itSoft demand (-57.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.66–£19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£147K£147K/yr · 349K searches
Review moat
Okay3,263.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-57.3%90-day search growth — must beat 0% to launch