51
eden dog food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible47.9avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£45.64avg listing price — sweet spot $15–$100
Price range
Incredible£18.53–£96.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay£124K£124K/yr · 35K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand