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dry cat food 10kg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Good£532K£532K/yr · 387K searches
Avg price
Good£12.66avg listing price — sweet spot $15–$100
Price range
Good£2.69–£28.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,853.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand