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driftwood
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good631.38avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay£4.79–£23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.69avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Market size
Bad£65K£65K/yr · 268K searches
Signals Quality Gap