35
double ended lead for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£219K£219K/yr · 338K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.01–£21.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.27avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad15,913.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand