51
dog
Worth a lookShows low returns (0.2%), but weak search conversion (0.9%) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.19–£23.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£176K£176K/yr · 2.4M searches
Avg price
Bad£8.17avg listing price — sweet spot $15–$100
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Review moat
Bad16,534.17avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand