50
dog whistle
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($3.29–$10.84) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£363K£363K/yr · 376K searches
Review moat
Okay3,067.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.29–£10.84cheapest to priciest tracked listing — scored on the share inside $15–$100