40
dog travel crate
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible£29.85avg listing price — sweet spot $15–$100
Price range
Great£11.08–£58.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£155K£155K/yr · 429K searches
Review moat
Bad8,842.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale