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dog thermometer
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good£4.14–£33.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,149.18avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.87avg listing price — sweet spot $15–$100
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 33K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand