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52

dog teddy

Worth a look

Shows low returns (0.6%), but soft demand (-10.5% this quarter) keeps it on the watch list.

Market size 21Growth 20Conversion 25Competition 85Returns 97Price range 78Avg price 71Brand share 59Review moat 34Quality gap 55

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Price range

Great£2.88–£59.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.56

avg listing price — sweet spot $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,080.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£82K

£82K/yr · 287K searches

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch