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61

dog stake

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 95Conversion 80Competition 42Returns 97Price range 46Avg price 54Brand share 49Review moat 84Quality gap 48

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+120.3%

90-day search growth — must beat 0% to launch

Review moat

Great322.95

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.52

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£5.03–£23.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£94K

£94K/yr · 92K searches

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