51
dog shampoo for itchy skin
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($5.00–$18.01) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£257K£257K/yr · 186K searches
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad6,354avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.00–£18.01cheapest to priciest tracked listing — scored on the share inside $15–$100