60
dog puzzle toy
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£409K£409K/yr · 1.0M searches
Price range
Good£2.29–£28.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.92avg listing price — sweet spot $15–$100
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,864.43avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand