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dog plaque remover
Launch itA $1.5M/yr market growing +11.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.5M£1.5M/yr · 816K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.09avg listing price — sweet spot $15–$100
Price range
Good£8.03–£23.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,948.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf