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dog perfume
Skip itPrices mostly outside the sweet spot ($3.19–$10.06) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£235K£235K/yr · 327K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,767.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.57avg listing price — sweet spot $15–$100
Price range
Bad£3.19–£10.06cheapest to priciest tracked listing — scored on the share inside $15–$100