51
dog pate
Worth a lookShows low returns (0.0%), but soft demand (-9.8% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great340.15avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£0.63–£41.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.34avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£116K£116K/yr · 148K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch