55
dog paste
Worth a lookShows low returns (0.0%), but soft demand (+0.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Review moat
Good696.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.20avg listing price — sweet spot $15–$100
Price range
Good£2.29–£33.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£315K£315K/yr · 165K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch