44
dog nose balm
Skip itPrices mostly outside the sweet spot ($4.10–$10.72) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+52.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,024.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 65K searches
Avg price
Bad£7.46avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£4.10–£10.72cheapest to priciest tracked listing — scored on the share inside $15–$100