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dog nappies
Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£239K£239K/yr · 791K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,281.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.66–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.34avg listing price — sweet spot $15–$100
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Signals Quality Gap