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dog nappies male
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.88avg listing price — sweet spot $15–$100
Price range
Okay£5.84–£19.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,909.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad£60K£60K/yr · 165K searches
Growth
Bad-32.8%90-day search growth — must beat 0% to launch