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dog nail file
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.00avg listing price — sweet spot $15–$100
Price range
Okay£2.91–£20.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,276.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 81K searches