40
dog light
Skip itSoft demand (-74.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good854.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£175K£175K/yr · 533K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.67avg listing price — sweet spot $15–$100
Growth
Bad-74.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.50–£14.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier