59
dog lead
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great£971K£971K/yr · 2.2M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.41–£23.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.85avg listing price — sweet spot $15–$100
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Review moat
Bad19,528.18avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand