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dog jumper
Skip itSoft demand (-69.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good793.21avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.65–£19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 1.2M searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.9%return rate — above 5% kills the launch gate
Growth
Bad-69.6%90-day search growth — must beat 0% to launch