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dog frisbee
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.57–$11.24) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£103K£103K/yr · 125K searches
Review moat
Bad5,699.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.90avg listing price — sweet spot $15–$100
Price range
Bad£3.57–£11.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap