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dog football
Skip itPrices mostly outside the sweet spot ($5.51–$12.19) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,514.19avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.80avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 108K searches
Price range
Bad£5.51–£12.19cheapest to priciest tracked listing — scored on the share inside $15–$100