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dog food tin
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 774K searches
Review moat
Good1,039.85avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.46avg listing price — sweet spot $15–$100
Price range
Okay£4.29–£18.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand