55
dog food sensitive stomach
Worth a lookShows low returns (0.1%), but soft demand (-14.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£16.42avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good£4.86–£40.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,253.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£108K£108K/yr · 105K searches
Growth
Bad-14.2%90-day search growth — must beat 0% to launch