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dog fleece
Skip itSoft demand (-85.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Avg price
Good£14.14avg listing price — sweet spot $15–$100
Price range
Good£4.15–£34.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,008.34avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 343K searches
Growth
Bad-85.5%90-day search growth — must beat 0% to launch
Returns
Bad12.8%return rate — above 5% kills the launch gate
Signals High Returns