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dog eye wipes
Skip itPrices mostly outside the sweet spot ($3.25–$10.91) — this niche doesn't clear our bar today.
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£133K£133K/yr · 108K searches
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,865.18avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.69avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£3.25–£10.91cheapest to priciest tracked listing — scored on the share inside $15–$100