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dog eye drops
Skip itPrices mostly outside the sweet spot ($6.18–$15.54) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Market size
Good£374K£374K/yr · 282K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,730avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Avg price
Okay£9.86avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Bad£6.18–£15.54cheapest to priciest tracked listing — scored on the share inside $15–$100