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dog ear drops
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 725K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.25–£23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.65avg listing price — sweet spot $15–$100
Review moat
Okay3,408.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch