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dog ear defenders
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great308.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+58.1%90-day search growth — must beat 0% to launch
Avg price
Good£13.03avg listing price — sweet spot $15–$100
Price range
Okay£4.39–£25.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£45K£45K/yr · 251K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand