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dog ear cleaner
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.0M£1.0M/yr · 586K searches
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.98avg listing price — sweet spot $15–$100
Review moat
Bad5,413.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad£4.02–£16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand