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dog dummy
Worth a lookShows low returns (0.8%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great460.64avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£4.79–£20.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 116K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch